Flagship store - Milan
In May 2023, the brand opened their Milan flagship store - the label’s second, and the first in Italy.
The occurrence strengthened the Italian connection that began in June 2022, when JW Anderson started showing menswear within the Milanese fashion calendar.
The JW Anderson lexicon, here, is spoken in a Milanese inflection, with subtle nods to the city’s bourgeois leanings, well evident within the area. The signature aluminum scaffolding and display structures as well the neon sign on the facade, thereafter, are mixed with genius loci elements such as the traditional, handmade terrazzo tile flooring in a bespoke blend of colors, and Walnut fluted panels covering the two main pillars inside.