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The launch of the JW Anderson campaign for Spring Summer 2018 celebrated the brand’s idiosyncratic point of view as well as a clarion call for new talent.
The campaign encouraged all unpublished photographers from around the world, aged 18 – 30, to submit their work with the winner creating the Autumn Winter 2018 campaign.
A jury of fashion industry figures including Jonathan Anderson, M/M Paris, Benjamin Bruno, Amanda Harlech, Tim Blanks, Jo-Ann Furniss, Emily King and Jimmy Moffat selected 50 photographers amongst the 1,813 submissions and curated an exhibition with their work.
The YOUR PICTURE/OUR FUTURE publication mirrors the photographs from the exhibition.

Art direction by M/M Paris.

Measurements: 32cm (H) x 24cm (W)

“Seeing all this talent come all together in this exhibition was very powerful, making it impossible to choose 1 winner. As such, we will have 3 photographers that will work on the same brief and campaign coming to you next summer.”

JW Anderson