MADE IN BRITAIN

Introducing JW Anderson’s Made In Britain capsule collection: reimagined iconic shapes and silhouettes including oversized shirts, a trench, a cape, a dress and t-shirts made of existing surplus materials. Using signature techniques like patchwork, reverse stitching and raw and exposed seams made the collection instantly recognisable as JW Anderson. Also true to the brand’s DNA, the pieces in the capsule aren’t designed with any gender in mind; the entire collection was shot on both female and male models to reinforce the fluidity of Made in Britain.

It is really important for me that we become more eco-conscious and sustainable even as a relatively small brand. The idea with Made in Britain was to create something new but be resourceful with materials we already have and keep the production local,” said Jonathan Anderson, Founder and Creative Director of JW Anderson. Discover Made In Britain now online.