JWA TV - EPISODES 1 - 3
On 20th March London-based luxury fashion brand JW Anderson launched JWA-TV, a tongue-in-cheek social media campaign that takes a cue from tele-shopping programs.
The three-part throwback video series focuses on JW Anderson’s signature handbag families with the first edition going live on 20th March featuring the brand’s Keyts bag. Stay tuned for later releases that will focus on the Anchor Logo and Bike families of bags.
The JWA-TV parody videos were shot in the style of a tele-shopping television broadcast featuring JW Anderson graphics and titles and professional presenters and spokesmodels. The celebrity host Sandie Stone is played by trans-genre Tony-nominated cabaret performer and performance artist Justin Vivian Bond. Her delivery and tone in the videos is spot-on JW Anderson: irreverent, intelligent and just the right amount of “off” but delivered in the most elegant way.
JWA-TV EPISODE 3 | BIKE BAG
JWA-TV EPISODE 2 | ANCHOR LOGO BAG
JWA-TV EPISODE 1 | KEYTS BAG
Sandy’s cohost, Joyce Nawman, is played by Jill Pangallo, a NYC based multidisciplinary performer and the role of spokesmodel Staci D is played by Amber, a veteran QVC on-air talent.
“I have always been an enormous fan of Viv [Justin Vivian Bond]. I remember working on some of my first collections and listening to her albums on repeat. I ran into her in San Francisco not too long ago and I thought, we have to do something with her,” said JW Anderson founder and creative director Jonathan Anderson.
About Justin Vivian Bond
Justin Vivian Bond is a trans-genre artist living in New York City. As a performer both on and Off-Broadway, Mx Bond has received numerous accolades winning an Obie (2001), a Bessie (2004), a Tony nomination (2007), the Ethyl Eichelberger Award (2007), The Peter Reed Foundaton Grant, and a Foundation for Contemporary Arts Grants to Artists Award.