JW Anderson X Guinness

The human story, the wonder of dressing and bringing people together over shared experience is intrinsic to the collaboration. The duality of the comforting garments but in intriguing materiality weaves through the whole collection, capturing the usual JW Anderson magic- wearable with a twist.
Mixing elements of unexpected luxury and grounding them with wearable and desirable pieces.
Pearls and cashmere, hand knit and hand embroidery - the most luxurious of materials and processes applied in such nostalgic graphics to comforting silhouettes.

"I’ve always been obsessed by Guinness and their advertising. I think they are still today one of the greatest advertisers and I liked this idea of using their amazing graphics. There is something about the way in which marketing was used - especially at the turn of the century and how Guinness really pioneered (and still do) how we look and approach advertising. I’ve always wanted to be able to show some of it, because in fashion we think we are so radical but actually they were way before all of that." - Jonathan Anderson

The richness of the Guinness foam recreated with voluptuous pearl embroidery takes
a classic luxury element and turns it on its head - the story telling of the two worlds colliding.
Pearl sweatshirt -Mixing elements of unexpected luxury and grounding them in familiar graphics. Screen print smiling pint onto heavy cotton loopback sweat-shirting with embroidered pearl ‘foam’ Guinness.

JW Anderson x GUINNESS ready-to-wear capsule collection will be launched in November 2024 via JW Anderson channels. 

Creative Director: @jonathan.anderson
Styling: @benjaminbruno_
Casting: @ashleybrokaw
Hair: @anthonyturnerhair
Make Up: @lynseyalexander
Show Production: @holmesproduction
Video Director: @titreprovisoire
Music: @pascalmoscheni

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