On 20^th March London-based luxury fashion brand JW Anderson launched JWA-TV, a tongue-in-cheek social media campaign that takes a cue from tele-shopping programs. 

 

The three-part throwback video series focuses on JW Anderson’s signature handbag families with the first edition going live on 20^th March featuring the brand’s Keyts bag. Stay tuned for later releases that will focus on the Anchor Logo and Bike families of bags.

 

The JWA-TV parody videos were shot in the style of a tele-shopping television broadcast featuring JW Anderson graphics and titles and professional presenters and spokesmodels. The celebrity host Sandie Stone is played by trans-genre Tony-nominated cabaret performer and performance artist Justin Vivian Bond. Her delivery and tone in the videos is spot-on JW Anderson: irreverent, intelligent and just the right amount of “off” but delivered in the most elegant way.

Sandy’s cohost, Joyce Nawman, is played by Jill Pangallo, a NYC based multidisciplinary performer and the role of spokesmodel Staci D is played by Amber, a veteran QVC on-air talent. 

 

“I have always been an enormous fan of Viv [Justin Vivian Bond]. I remember working on some of my first collections and listening to her albums on repeat. I ran into her in San Francisco not too long ago and I thought, we have to do something with her,” said JW Anderson founder and creative director Jonathan Anderson. 

 

About Justin Vivian Bond

Justin Vivian Bond is a trans-genre artist living in New York City. As a performer both on and Off-Broadway, Mx Bond has received numerous accolades winning an Obie (2001), a Bessie (2004), a Tony nomination (2007), the Ethyl Eichelberger Award (2007), The Peter Reed Foundaton Grant, and a Foundation for Contemporary Arts Grants to Artists Award.