Shibuya Parco Store
Tokyo, 13th October, 2023
JW Anderson announces the opening of Shibuya Parco Store in Tokyo
Opened on 13th October 2023, JW Anderson unveiled their new 947 square foot location within Shibuya Parco in Tokyo. Designed by London-based 6a Architects, the space builds upon and amalgamates the design principles the firm’s developed with Creative Director, Jonathan Anderson for the brand’s initial flagships in London and Milan.
Drawing upon elements from the Milanese inflection, craftsmanship, and considered materials, the store also draws inspiration from the spirit and nightlife culture of the first London flagship store in Soho.
In the centre of the space sits an impressive, 12 metre structure constructed with fluted walls of steamed and curved walnut. This structure houses an entirely pink-coloured fitting room, completed with tonal carpet and velvet curtains, a nod to the brand’s Milan location.
Located on the third floor, the entrance to the store features the same aluminium shelving structures from the London and Milan flagship interiors to display handbags, as well as the brand’s signature logo-shaped neon lights.
A colourful assortment of handbags sits on the aluminium shelving within the store’s window. Across, a set of glass and golden brass cabinets displays a selection of accessories, jewellery, and branded tea sets.
Above the petrol blue and black chequerboard floor, ready-to-wear pieces hang from curved, leather-wrapped railing. A red faux staircase features the well-known JW Anderson x Wellipets frog loafer shoes, with a similar frog-shaped clutch bag perched on a plinth next to them.
The store has officially opened to the public the 13th of October, 2023.
JW Anderson Shibuya,
SHIBUYA PARCO, Third Floor,
15-1, Udagawa-cho, Shibuya-ku, Tokyo Tokyo 150-8377
Opening Hours : Monday to Sunday, 11AM - 9PM